I pretty much agree: Consumerist.com Names Luvs' "Poop! There It Is" 2011 Absolute Worst Ad in America. It goes for cute and ends up being crude. The target audience are parents whose days are filled with endless diaper changes who may not find a American Idol-style poop-etition all that hilarious. A commercial with adults pooping wouldn't make it to the air, you know?
And in my book, the obnoxious Charmin "Enjoy the Go" ads are almost as gross; for some reason, it's more acceptable to show animated bears with bits of TP stuck to their butts who constantly talk about their pooping experiences.
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